TOTAL VALUE OF THE FULL HONEY ALCHEMY COLLECTION: £86.90 (GBP) | 129.00$ (USD) including U.S. tariffs & taxes.

A three-step system built to change how hair behaves, not just how it looks. Each formula was developed in Latvia over two years with a Baltic chemist specialising in trichology and bioactive formulation, combining natural actives with deliberate, high-performance chemistry.

At the centre of the range is our honey, royal jelly and beeswax trio, sourced from a single family-run apiary in the Latvian countryside. These aren’t token additions. They are used in purposeful amounts to support softness, clarity, strength and shine from root to ends.

Every formula was designed with intention. Each ingredient plays a role. Nothing is added for decoration or removed for marketing trends. Together, the three steps lift the roots cleanly, condition the lengths deeply and leave the strands smooth and aligned.

The result is hair that feels fresher from the scalp, softer through the lengths and noticeably more responsive to care. Clean without stripping. Light without limpness. Soft without collapse. A texture that feels elevated every time you touch it, and a finish that looks polished from the very first use.

The Actives Behind the Alchemy

Every ingredient in this collection was selected with purpose. These aren’t symbolic drops - they are functional, performance-driven inclusions you’ll feel from root to end.

Organic Honey

Harvested in Latvia, this honey is rich in natural sugars, enzymes, and amino acids that help hair retain hydration, restore elasticity, and increase shine. Used in purposeful amounts, it softens and conditions without weighing strands down.

Royal Jelly

One of nature’s rarest and most bioactive substances, royal jelly nourishes the queen bee and in haircare, it helps reinforce structure, smooth rough texture, and promote resilience. We include it in calibrated amounts, rare in the industry and highly effective.

Macadamia Ternifolia Seed Oil

A lightweight botanical oil that mimics the scalp’s natural sebum, allowing it to penetrate quickly and restore flexibility, softness, and a healthy shine - without flattening the hair.

Vitamin E

A protective antioxidant that shields strands from oxidative stress, heat, and environmental wear. It also supports scalp health and helps preserve the integrity of the formula over time.

WHAT’S INCLUDED IN THE FULL COLLECTION SET?

x 1 Gentle Foam Cleanse Shampoo 400ML (£26.95)

A sulphate-free foaming shampoo that deeply cleanses the scalp and lifts at the root for natural volume. Powered by honey and macadamia oil to balance oil production, restore shine, and maintain scalp health.

x 1 Glass Hair Treatment Mask 250ML (£26.95)

An ultra-smooth rinse-off mask that enhances softness, light reflection, and strength. Enriched with royal jelly, beeswax, and vitamin E to restore the look of luminous, polished hair

x 1 Set of Gloss Infusion Ampoules 10ML x 3 (£28.75)

A heat-activated conditioning treatment designed to improve surface alignment, increase light reflection, and restore elasticity. The formula uses a precise blend of humectants, fatty alcohols, and bioactive nutrients to improve manageability and smooth texture without leaving residue.

Designed for moments that call for extra radiance.

INGREDIENTS:

Gentle Foam Cleanse Shampoo:

Aqua, Sodium Cocoyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Sodium Citrate, Polyquaternium-10, Sodium Salicylate, Trisodium Dicarboxymethyl Alaninate, Mel, Glycerin, Macadamia Ternifolia Seed Oil, Tocopheryl Acetate, Citric Acid, Polyquaternium-7, Potassium Sorbate, Rosmarinus Officinalis Leaf Extract, Royal Jelly, Parfum, Hexyl Cinnamal, Hexamethylindanopyran, Linalool, Linalyl Acetate, Citrus Aurantium Peel Oil, Limonene, Coumarin, Caramel

Gloss Infusion Ampoule:

Propylene Glycol, Alcohol, Myristyl Alcohol, Brassicamidopropyl Dimethylamine, Cetrimonium Chloride, Behentrimonium Chloride, Hydroxypropylcellulose, Dicaprylyl Carbonate, Lactic Acid, Isopropyl Alcohol, Dicaprylyl Ether, Lauryl Alcohol, Tocopheryl Acetate, Mel, Royal Jelly, Tocopherol, Parfum, Hexyl Cinnamal, Hexamethylindanopyran, Linalool, Linalyl Acetate, Citrus Aurantium Peel Oil, Limonene, Coumarin, Mica, CI 77891.

Glass Hair Treatment Mask:

Aqua, Cetearyl Alcohol, C9-12 Alkane, Brassicamidopropyl Dimethylamine, Cetyl Palmitate, Behentrimonium Chloride, Phenoxyethanol, Bis-Cetearyl Amodimethicone, Cetrimonium Chloride, Citric Acid, Macadamia Ternifolia Seed Oil, Isopropyl Alcohol, Polyquaternium-37, Cera Alba, Propylene Glycol Dicaprylate/Dicaprate, Royal Jelly, Mel, Lecithin, Tocopherol, Ascorbyl Palmitate, Helianthus Annuus Seed Oil, Rosmarinus Officinalis Leaf Extract, Glycerin, Dimethiconol, Guar Hydroxypropyltrimonium Chloride, PPG-1 Trideceth-6, Ceteareth-7, Ceteareth-25, Sodium Benzoate, Potassium Sorbate, Parfum, Hexyl Cinnamal, Hexamethylindanopyran, Linalool, Linalyl Acetate, Citrus Aurantium Peel Oil, Limonene, Mica, CI 77891, CI 77491.

HONEY ALCHEMY®

GENTLE FOAM CLEANSE SHAMPOO

LIMITED EDITION - FULL COLLECTION

GLASS HAIR TREATMENT MASK

GLOSS INFUSION AMPOULE SET